Charting a course for a multi-product brand.
The world leader in innovative marine products presented us with a unique problem (in addition to the question of who got to attend the week-long photo shoots in Cabo San Lucas): develop a new master site for three different product lines with three different brands for three different consumers.
Bare created an online strategy to align Walker Bay’s three brands, but also segment their product lines to reach each of their respective audiences. Content is now simple for new and existing customers to locate from any channel (search, social, traditional, etc.)
Walker Bay Boats
Website design, brochures, SEO, analytics